About us
Amongst the vibrant landscape of Israeli creativity, OOSH is a beacon of hope and resilience born from the shared passion of its founders, Danielle and Elle. Their story began at a Rosh Hashana dinner, where they instantly bonded over a shared love for entrepreneurship. Danielle, a previous founder of a ventured-backed start-up, and Elle, having recently left the start-up world to pursue her own marketing agency, discovered an immediate business partnership.
As fate would have it, when the conflict in Israel erupted, Danielle and Elle found themselves not only grappling with the challenges of their respective ventures but also feeling a profound sense of helplessness. In those moments of uncertainty, the idea for OOSH took root. It became a shared vision, a way to give back to their community and bridge the connection between people in the US yearning to help and the Israeli small businesses struggling to reach the US market.
OOSH is crafting unique themed boxes that encapsulate the artistry of local talents. Our mission goes beyond just curating beautiful pieces; we’re on a journey to support Israeli businesses affected by Oct. 7 and the ongoing conflict. Through OOSH, we’re not just rebuilding, we’re also contributing to charitable organizations actively working on the ground in Israel.
